What do you feel?

All creations need a name.

At the inception of the idea “to create” was the need to find a name that encapsulated all the ideas I could ever have in mind “to create”.

Whether that be creations for the home, life, style, or any new pursuits. I needed a name that didn’t limit me or my ideas.

So I sat with pen and paper, and let my brain pour out all the different names, ideas, concepts, and feelings I felt, until the page was full.

The idea was, there had to be a recurring word or theme that would jump out at me, and that would be the future name and or essence of my creations.

Upon reviewing the page, I noticed I didn’t repeat a single word twice, except for one. Feel.

After feeling defeated, as I expected the name to jump out at me, I threw my hands up and said “Well, its gonna be something about the feel”.

And boom. Epiphany, thus the name was born.